Hasteful decisions are commonplace in today’s society. Life has become far too busy for us to take a back seat and reflect on potential decisions or the repercussions of said decisions. We are surrounded by media outlets who throw caution to the wind and rely on semi credible sources of information in order to “scoop” the story. Being first has become more important then being right. To quote a popular comedy “If you are not first, you are last” and although derived as a comedic venture, it has proved correct for today’s society. There is little effort shown in the confirmation of validity, and more effort is shown to become the first. This has not only become prevalent in media outlets, but in business. And the results can be devastating.
Hasteful decisions can really play a hindrance on a product launch
Apple’s hasteful release of the iPhone 4, which created the entire “Antennagate” fiasco, is just one prime example of how being first, was more important then being the best. The PR storm that ensued left a black eye for Apple that could permanently damage their brand as a result. Although this is one example of an issue with hasteful decisions, it will not be the last as this practice has become almost commonplace. PR and Marketing departments have to always have a emergency plan set up to handle PR disasters such as this event. Apple, however has done an excellent job of saving face during the whole fiasco and managed to continue to increase sales as a result.
While the rewards are plentiful for being first to a particular market or first to produce the next great piece of technology, the benefit of a product being well tested has gone to the wayside. No longer are customers more interested in whether a product is a quality product, as they are proud of the fact their product is ‘new and shiny.’ This practice is fueled by brilliant marketing among the industry leaders to make consumers realize that what is new, is always better despite the lack of testing. The consumers who flock to retail stores on the release date are willing to spend countless money on a product with minimal testing in hopes of being one of the first to own this product.
What consumers fail to realize is if we would judge a product based on quality standards as opposed to its novelty, we would force the manufacturers to ensure the product meets the standards issued by the consumer, which would in turn create more quality products. Manufacturers are willing to cut corners in hopes of winning the race, because the consumer is willing to accept less in order to have it first.
As a marketer, I find that the manufacturers, who are willing to take an extra week or month to ensure the success of a product and the elimination of any bugs, prove to be far more valuable then producing it first. But our society has been bred by the idea that asking for forgiveness for poor design is far easier then ensuring quality. Because, all a bad design does, is set the stage for an upgraded model.