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For several years, I have sat back and watched the likes of Christopher Penn, Mitch Joel and many others share the 3 words that will shape their year. Each year, I mentally develop those words and then store them into my private bank, choosing not to disclose publicly. The reason for this has little to do with privacy and had everything to do with internal accountability. I have always been the type of person who did not need to put goals in public in order to hold myself accountable. I prefer to keep goals locked inside my head as this allows me more satisfaction.

However, this year is different. I am proud of my 3 words in the fact that I want to showcase them publicly not because of accountability or even some sense of overconfidence. I want to share them because I feel they can inspire others to share similar goals and challenge themselves to not only go further in 2015, but do so in a tenacious manner.

1. Kaizen: This is one that I saw on Christopher Penn’s 3 words and it struck a chord. This absolutely sums up my mindset as I enter 2015. This past year has been a great year for me as I left the world of corporate america to solve the complex problems of brands with an agency. I was finally able to harness the mountain of ideas that run through my head on a daily basis and use them to do amazing things for our clients. I have also been able to lead an unbelievable team of online marketers who have challenged me, inspired me, and forced me to be better everyday. As I start this journey of 2015, incremental change is going to be how I get better. Planning for seismic change will do nothing to help me reach my goals, will lead to frustration and most of all… will not help me develop.

2. Probe: The quantity of content for which I consume on a daily basis is enough to reach someone’s monthly quota of content. I love content and I love learning even more. I am continuously trying to absorb knowledge for countless internet marketers, neuromarketers, life hackers, and even those outside of my direct lens (thank you TED talks). This has helped me build a massive archive of knowledge, which allows me to generate fresh ideas, understand the future of online marketing and keep my brain on its toes. In 2015, I want to spend more time probing, researching, and picking more at the things I read, see, and hear. This is going to include alot of my own testing, research, and the like, but I look forward to the challenge.

3. Journey: Not… I am not talking about seeing the great 80’s band in concert… I am talking about allowing myself to embark on mental journeys, to tell better stories, to see where things will lead. In our disposable and abbreviated society, many of us stop short of seeing the entire picture or allowing ourselves to go on the journey in exchange for the quick hit… the Cliff Notes as opposed to the book. The Executive Summary over the data of the report. But doing so causes us to lose the fun of allowing yourself to get lost in something, in a story. Sitting back and letting the story consume you and send your brain on a ride filled with emotions, questions, and reactions. This year, I want to allow myself the time to take journeys, both from media, and those caused internally. Each day, I have dozens of ideas for blog posts, research papers, outreach opportunities for my clients, etc. which most of the time go undocumented and prevented from flourishing due to artificially created deadlines. This year, I allow these ideas to see the end, to get the whole picture, to tell the whole story. This is going to allow me to be happier with the journey and allow my imagination to do what it is supposed to do, entertain, challenge, and enlight.

What are your 3 words for 2015? I hope that you will put some serious thought to those words and select ones that are attainable, incremental, and fun. While they say what is not measurable is not changed, I disagree in the sense that if you mentally commit and allow yourself to reap the benefits, what do you have to lose?