Our brains are built with the assumption that everything we do, will last forever and the possibility of our status quo being interrupted sends a shockwave through our minds that glimpses of the apocalypse. In a time of maintaining, what drive innovation? Without hardships and boat rocking, intuitive thought thought is not provoked. When your business hits a rut and growth is halted, the common practice is to stand back and blame previous decisions and criticize the supposive 'lack of foresight.' Nowhere in this process does one stand up and state that perhaps our model is flawed and we just didn't realize the beginning of a changing landscape.

Read More

We are an economy set on tradition. We value our past experiences with great vigor and unyielding pride. This is true from our political history, to our marketing and advertising accomplishments. Brands hold their award winning campaigns in higher regards then the sales it recorded. We have become so accustomed to our tradition that it can have an adverse effect on our future....

Read More...

Hasteful decisions are commonplace in today’s society. Life has become far too busy for us to take a back seat and reflect on potential decisions or the repercussions of said decisions. We are surrounded by media outlets who throw caution to the wind and rely on semi credible sources of information in order to “scoop” the story. Being first has become more important then being right. To quote a popular comedy “If you are not first, you are last” and although derived as a comedic venture, it has proved correct for today’s society. There is little effort shown in the confirmation of validity, and more effort is shown to become the first. This has not only become prevalent in media outlets, but in business. And the results can be devastating.

Read More...

Busy, Busy, Busy!! We pride ourselves on packing 26 hours worth of work into a 24 hour day. As the largest consumer of Petroleum in the world, it is no surprise that we are constantly on the run. Everything we do requires faster and more efficient methods. This includes the way that we communicate with the outside world. The cell phone has morphed from a strictly personal communication device to a "one stop shop" for all of our communication needs and as aparrent in the fact mobile carriers are basically giving away minutes for free, shows that the American people are utilizing more impersonal ways to communicate to each other. Text messages are reaching a new high as it has reached the level that media mogul Oprah launched a giant campaign to coincide with the ban on 'texting while driving'. We can't stay disconnected long enough to even drive to our destinations. In the online world, time is money and the first to initiate a particular piece of information and transmit it to the masses will reap the larger piece of cake. This causes us marketers to focus on ways to stay in front of our consumer, regardless of where they are.

Read More...

Just a few years back, advertisers had to deal with the fact that TV advertising became a new challenge thanks to a wonderful piece of technology..... the DVR. No longer do consumers have to sit through the 30-60 second banter of a promotional hail mary in hopes of winning their ever valuable dollar. Advertising agencies and in-house marketing departments have spent countless hours in the conference room and in brainstorming sessions determining the next big pitch that will give them the upper hand over their competition.

Read More...

We base our marketing efforts, advertising campaigns, sales calls, and new product unveiling on our non-verbal communication. While there are some businesses who are reluctant to change and still maintain the practice of a personal phone call or visit to each sales meeting but those particular businesses are lacking in the evolution of marketing and hence their bottom line suffers as a result. We are programmed to come into work every morning and check our e-mail without hesitation. Our phones are strapped to our bodies like our newest organs but not necessarily for the use of phone calls, but for the use of our non-verbal communication such as Text Messages, Twitter Updates, Facebook Status Updates, Google Buzz Updates, Blogs, etc. Our phones have morphed from the replacement to the Landlines, to the replacement of verbal communication. 
Read More...

You have heard it all of your professional life, get a job and stay with that company for your entire career. That is what we are all trained to do. Employees who have been with organizations for 10, 20, even 30 years are held in the highest regard. They are looked up to by every employee and praised by every senior level manager in the establishment.

But the real question is why?  Read More...