WhatsApp: Next Round on Facebook’s Unquenchable Thirst for Monetization

1.71 Billion Users on Facebook (as of Q2 2016) 1 Billion Users on WhatsApp 500 Million users on Instagram (as of May 2016) Facebook (as an organization) has amassed an audience so great in a short 10-ish years, that they are going to get to a point of saturation. A point in which growth slows and shareholders squawk about long term valuation. According to Statista, Facebook earns roughly $13 per user in the US & Canada, however, roughly $4 per user Worldwide, with Asia/Pacific driving the lower average. Since becoming a public company, Facebook has increasingly brought more revenue generation strategies to market. A few examples are bringing ads into the Timeline, adding remarketing, Facebook Audiences, and monetizing their other … Continue Reading →


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Big Game Advertisers STILL Fumble, even with an Absence of Storylines

Today marks the 50th anniversary of the “Big Football Game that happens once a year and is a big spectacle” (of which I will not use the actual name for fear of the NFL smackdown) and has been an event the NFL has been looking forward to for years. They are opening a brand new stadium in Santa Clara, welcoming 1 (or maybe) 2 teams back to the West Coast, and again the nation’s attention is on the game. Or is it… There is a significant lack of storylines surrounding this game, which allows the ads to take center stage. “Big Game” storylines The storylines that are surrounding this game are obviously manufactured hot buttons that were generated to provide … Continue Reading →


Why Google Really Doesn’t Need @alphabet on Twitter

Similar to have the media destroyed Google after the announcement of Alphabet, swift searching pundits also pointed out that Alphabet doesn’t even own the Twitter handle @alphabet. How amateur hour of Larry and Sergey. Don’t they know that the real estate claiming process is the most important part of social media? Rookies…. But the fact is that the @alphabet twitter handle isn’t important, for many reasons. Many parent companies do not own the Twitter handle associated with that parent company’s name. For example, parent company extraordinaire Procter & Gamble own the Twitter handles of @tide, @crest, and @charmin, but they do not own @pg, which is secured by PG Holmlov and his 573 followers. Staying within the P&G family, Shulton … Continue Reading →


Why Google REALLY Doesn’t Need Alphabet.com

Unless you have been living under a rock for the past week (and if you were living under a rock, I would imagine Internet is hard to come by there), you already know about Alphabet, Google’s new parent company. Shortly after the new launch, reports are that consumers went flocking to Alphabet.com to read learn more about the umbrella company, and they were met with a BMW owned Fleet Service, ironically named, Alphabet. Commence widespread panic, Google bashing, domain squatters, and the like throwing around opinions on how short-sided the name choice was, and how could they imagine choosing this name without buying the .com TLD first, let alone the Twitter handle…. The HORROR!! Why Alphabet.com doesn’t matter: The truth … Continue Reading →


My 3 Words for 2015

For several years, I have sat back and watched the likes of Christopher Penn, Mitch Joel and many others share the 3 words that will shape their year. Each year, I mentally develop those words and then store them into my private bank, choosing not to disclose publicly. The reason for this has little to do with privacy and had everything to do with internal accountability. I have always been the type of person who did not need to put goals in public in order to hold myself accountable. I prefer to keep goals locked inside my head as this allows me more satisfaction. However, this year is different. I am proud of my 3 words in the fact that … Continue Reading →


Low Moments in Marketing: Dave and Buster’s Racist Tweet

I love ads… I see ads all the time. I am continuously watching commercials and pre-roll videos, listening to Pandora spots, and viewing online ads and banners. Most of this viewing has more to do with evaluation and inspiration then it does looking to make a purchase decision. I am in marketing, I understand the game that is played everyday with promotions. It is a game I truly enjoy and one I find to be one of the hardest challenges anyone could face. Most of the time I just view ads and keep my thoughts about the ads internalized. My thoughts generally come out when I am in discussions with people of my own ilk or to myself when I … Continue Reading →


Low Moments in Marketing: Walmart.com’s Fat Girl Costumes

I love ads… I see ads all the time. I am continuously watching commercials and pre-roll videos, listening to Pandora spots, and viewing online ads and banners. Most of this viewing has more to do with evaluation and inspiration then it does looking to make a purchase decision. I am in marketing, I understand the game that is played everyday with promotions. It is a game I truly enjoy and one I find to be one of the hardest challenges anyone could face. Most of the time I just view ads and keep my thoughts about the ads internalized. My thoughts generally come out when I am in discussions with people of my own ilk or to myself when I … Continue Reading →


The slippery slope of incentivizing customer service

I have been a satellite radio customer for almost 8 years. Having upwards of a 90-minute commute for many years caused distaste for commercials and station surfing that satellite radio felt like a good investment. They hooked me with a very attractive offer and a new customer was born. Shortly after my year introductory offer was over, I was met with a bill equal to double my introductory offer. I call the provider asking what the deal was, and when they told me that this is the ‘going rate,’ my excitement for the convenience of satellite radio quickly wore off. I was ready to cancel. Shortly after I muttered those powerful 6 letters, the customer service agent on the phone … Continue Reading →


The A la Carte Economy and the Death of Packages

As someone who is an active DirecTV subscriber, Netflix subscriber, Amazon Prime member and frequent RedBox consumer, the engaging nature of passive media is something I am very interested in. Whether it is watching a live sporting event, viewing some of my favorite shows, or watching Hollywood’s next blockbuster, allowing myself to sit back and allow the media to consume over me allows me to unwind after a stressful day or immerse myself into another world. But while I subscribe to a battery of viewing options, I continuously am frustrated when I see my account and consider the fact I watch 5% of the available options on my DirecTV package. I have often thought about joining the massive list of … Continue Reading →


Apple buys Beats, Google buys Songza… What’s so attractive about Streaming Services?

The Roller Coaster of Music Remember the time where we had to plan our weekend activities for the Tape/CD release of our favorite artist? Then Napster burst onto the scene and we become introduced to MP3 files, and our CDs were dropped into a storage bin, never to be found again. The feverous growth of MP3s (and subsequent death of Walkmans) were further driven by the inception of the iPod and other MP3 players. But just like their earlier counterparts, affordable (and sometimes free) connectivity has paved the way for MP3s giving way to streaming services. What started with Pandora, Slacker, and a battery of other services has now become a market with 28 million users. One thing is for … Continue Reading →